Truth About Skincare Trends in Social Media

Over the past decade, skincare trends have been gaining popularity on social media, driven by influencers, celebrities, and viral posts. These trends often include DIY face masks promising to make your skin feel “better” or more “relaxed,” and tips for reducing acne by using certain products or routines. However, what’s often missing is a critical question: Are these tips backed by science, or are they just clever marketing? In this article, we’ll explore how social media often spreads misleading skincare information, examine the consequences of following such advice, and debunk some common skincare myths. We’ll also uncover the truth about some of the latest trending skincare treatments.

One of the most talked-about beauty trends on social media is the Russian manicure. Unlike a traditional manicure, Russian manicures skip the soaking step and instead use an electric file immediately to clean, shape, and work on the nails and cuticles. The goal is to remove skin around the nail and cuticle to make the nails appear longer and cleaner. While this might sound appealing, many dermatologists warn against it. The cuticle is a natural barrier that protects the nail bed, and removing it can lead to irritation or even infections. I’ve personally heard from several people who experienced cuticle damage and infections severe enough to require antibiotics. Despite looking clean and professional in online videos, Russian manicures can cause serious long-term issues for your nail health.

Another skincare tool that’s gained popularity online is red light therapy. This involves using red or near-infrared light to treat skin concerns like wrinkles, age spots, sagging skin, acne, and even hair loss. While the FDA has approved certain red light therapy devices for home use, dermatologists still recommend consulting a professional before starting treatment. Although side effects are usually minimal such as mild skin irritation. The science behind red light therapy is still developing. Without proper guidance, using this therapy incorrectly could lead to unwanted skin damage or other health problems.

In conclusion, while many skincare trends on social media may offer benefits, it’s important to approach them with caution. Always do your own research and consult with a dermatologist before trying new products or treatments. Not everything you see online is 100% accurate, and following bad advice could end up damaging your skin rather than improving it.

Works Cited

“American Academy of Dermatology Association  .” Social Media Skin Care Trends: Dermatologists Reveal the Facts, www.aad.org/news/social-media-skin-care-trends. Accessed 22 Mar. 2025.